Tour | Booking Settings - How did you hear?

An important reporting/marketing measure is how your clients heard about you.  Your company might find it valuable to get a summation of client booking sources. It may compliment any analytics you are currently doing, by connecting the marketing to the booking to the channel the client is coming from.  

If this is something you wish to measure, then the fields for defining the choices for the drop down list are entered in Main Menu | Admin | Tour | Booking Settings | How did you hear?

There's a function in Odyssey that captures the ‘How did you hear about us’ for each client booking. You decide what these fields are eg website, friend, past client, newsletter etc. Other examples could be:, word of mouth, marketing campaign (promo), referral, google search, social media, and enter them into the company settings here.

To create a new option in the How did you hear? drop down list:

• From the Main Menu | Admin | Tour | Booking Settings, select How did you hear?
• Click the + How did... button

• Enter a description for the How did you hear? record
• enter any relevant office notes
• select a setting status of Active for new settings
• change the status to Archived if you no longer use this setting

Where is this field used?

• The How did you hear? field can then be used by your reservations staff on the Booking | Details tab when they take a client's booking, to record how the client heard about you.

• The How did you hear? field is also part of an an ad-hoc search, and is a selectable field in pivot table reporting - so there is lots of flex in how you could view the data. 

Learn more about ad hoc searches Here and pivot table reporting Here

Another data set is the 'location of origin’ eg where are you from? - this data set could be useful both for geographic re-marketing and depot customer service.